If you happened to be a bar owner or if you are running a club and you are operating in a highly competitive party district, it is imperative that you know how to attract the right customer. Not having the right customer in your establishment can be quite disastrous for your business. Imagine paying for your staff, your chef, bartender, and even your entertainers. Basically, the customers will be paying for your employees and you also get to keep a profit.
One of the most important aspects of running a bar is marketing. Now, if you don’t want to spend so much money on marketing but still get customers, then social media is your friend. You want to make use of different platforms where your audience is typically found. The last thing that you want is to go for a full-blown traditional marketing campaign only to find the campaign to be too expensive.
Why Social Media?
So why engage on social media? First, billions of people are using social media today. In fact, even older people are using social media. This only means that you can easily target your audience. Is your audience those who love a particular band? Are they individuals who are aged 20 to 30? These are some things that you can specify using social media.
Also, there are a number of social media platforms that you can use. You can easily use Facebook or go for Twitter as well. But you need to study your audience well. Keep in mind that there are some instances when some markets often times use a particular social media platform more than others. That’s when you need to do your own research. You simply can’t afford to stick to platforms wherein your audience is absent.
Now, it is also possible to use social media marketing for free. Yes, you can maximize the use of the social media platform’s algorithm in order to become visible to your audience. Now, if you are just starting, that is when a handy promotion could come in handy. You can target your audience and they will like the page if they like what you are showing them.
The good thing about social media is that you can also answer questions and even negative reviews about your company. You can promote your club and even clinch your audience if you can find a way to engage with them.
Social media is a great way to get more customers. Keep in mind that it can also be used to promote the bar or the club to a new audience. You can announce special performances and even announce some promos that can get more customers to flock to your business.
The bottom line is that running your bar or your club requires that you are also savvy in terms of your social media marketing. Typically, an Instagram account and a Facebook page can already do the trick. You will be surprised by the number of people who will call your club asking for more information if they can reserve a table.